PHILIP KOTLER

 (Lahir 27 Mei 1931 di Chicago) adalah SC Johnson & Son Distinguished Profesor Pemasaran Internasional di Kellog School of Management di Northwestern University .

Early life (Awal kehidupan)

He received his master's degree at the University of Chicago and his PhD at Massachusetts Institute of Technology , both in economics. Ia menerima master gelar di University of Chicago dan gelar PhD di Massachusetts Institute of Technology , baik dalam ekonomi. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago. Dia bekerja postdoctoral matematika di Harvard University dan dalam ilmu perilaku di Universitas Chicago.

Career (Karir )

Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. Buku Profesor Kotler's, Manajemen Pemasaran, yang paling banyak digunakan tingkat dunia buku lulusan dalam pemasaran. His other textbooks include Principles of Marketing and Marketing: An Introduction and they are also widely used in the world. Buku pelajaran lainnya adalah Prinsip Pemasaran dan Pemasaran: Sebuah Pengantar dan mereka juga banyak digunakan di dunia.

Kotler developed new concepts in marketing including demarketing , megamarketing , turbomarketing and synchromarketing. Kotler mengembangkan konsep baru dalam pemasaran termasuk demarketing , megamarketing turbomarketing, dan synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes. Ia percaya bahwa teori pemasaran perlu melampaui teori harga dan menggabungkan dinamika inovasi, distribusi dan sistem promosi ke menganalisis, menjelaskan dan memprediksi hasil ekonomi.

Kotler has been consulted by many large companies, including IBM , Michelin , Bank of America , Merck , General Electric , Honeywell , Samsung , Coca cola , Hyundai and Motorola — in the areas of marketing strategy, planning and organization, and international marketing. Kotler telah berkonsultasi dengan banyak perusahaan besar, termasuk IBM , Michelin , Bank of America , Merck , General Electric , Honeywell , Samsung , Coca cola , Hyundai dan Motorola - di bidang strategi pemasaran, perencanaan dan organisasi, dan pemasaran internasional.

He presents seminars in major international cities and countrys around the world on the latest marketing developments to companies and other organizations. Dia menyajikan seminar di kota-kota internasional besar dan negara tersebut di seluruh dunia pada perkembangan pemasaran terbaru untuk perusahaan dan organisasi lainnya.